At the time, the dairy industry was curdling as it watched the cold aisles of grocery stores fill with plant-based imposterssoy “milk” and almond “milk,” rice and coconut “milks.” In 2010, a fifth of US households were buying such non-moo juices. But by 2016, it was up to a third of households, with the defrauding dairy products slurping up $1.5 billion in annual sales. (And the trend went on; in 2020, sales hit $2.4 billion.)

Source: Sour fight ends with FDA ruling soy and nut milks can still be called milk