My comment on the Ars Technica article:

All things considered, I’d rather have companies like GitHub, StackOverflow, and reddit push for an improved open standard than let Markdown continue to languish. Compared to some other companies on the web, those 3 don’t seem like bad apples at all – but having clearer community involvement wouldn’t hurt.

I’m totally on board for a name change though, and a bit surprised Atwood didn’t push for that. Something simple, say “Discount” (or another play on the word Markdown).

At the time of this writing, it has a score of 74 votes, making it a reader favorite for the article – which was a nice surprise. :)